3 Reasons Why Your Business Needs a Blog
- Mackenzie Lynn
- Feb 4, 2020
- 2 min read
When you think of blogging, you might think of people who
-post pictures from their trips around the world
-use a website as a personal diary
-write recipes and other DIY projects
What people fail to recognize is that blogging is made for more purposes than just creating a passive income through ad revenue or presenting your followers with coveted memories.
In fact, many businesses claim that blogging is critical to their success.
If these statistics are not enough, here are three reasons that your business needs a blog.
1. Your blog creates personality. While your company website might create a sense of professionalism, your blog can incorporate culture, humor, and hospitality.
2. Your blog builds relationships. Blog posts by businesses can provide education that informs your customers, and let your clients know that you care about them. For example, if you own a HVAC company, you can have a blog post about heating your home when the furnace is out. While this is not a service you offer, it is important to know.
3. Your blog is a resource. Think about the many phone calls your office receives with questions. Callers might not even have the intention of using your services, but want information. While these calls will surely continue, your blog can answer questions that your customers have prior to their appointment.
From chiropractic and veterinary work to sportswear and aeronautical news, I have experience in creating blogs, articles, and newsletters for a variety of businesses. Reach out to me today so I can help you with your business.
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